Instead of wasting time and resources on constant disagreements between distribution and marketing, the two departments are back on the same team. Neither sales nor marketing want to be the one that does not fall short of ALS expectations. They unite to lead down the Sales and Marketing funnel and achieve the same goals – as they should always do. Not only does it save your business time, it also makes both teams more efficient and pushes them to do their best. This means that your sales are of better quality, that your sales team will follow these oreors harder, and finally – you`re going to do more business. The direction of distribution and marketing is difficult to achieve, but the effort is worth it. To make the tracking speed too graphic, you need the date or time the lead was displayed for the sale and the date/time the lead received its first follow-up. The difference between these two periods is the time it took Sales to continue this particular thread. The ALS should provide a detailed description of the services. Each service should be defined, i.e.
there should be a description of what the service is, where it should be provided, where it should be provided, and when it is needed. If, for example.B. one of the services is the delivery of a particular report, the corresponding provision of alS should describe the report, indicate what it should contain, indicate its format (perhaps refer to a particular model) on how it should be delivered (para. B e-mail, for example), to whom, to whom, how often (for example. B every day until 10 a.m.). This ALS also uses enumeration marks to clearly identify its services and customer promises. For the sales and marketing teams of Company X, it is not easy to hate each other with an internal ALS that provides monthly leads, from marketing to distribution. But what if they wanted to incorporate a customer loyalty strategy into this contract, making it an ALS between sales, marketing and customer service? After closing the sale for 50 customers for the month, customer service`s mission is to keep these customers happy and successful while using their product.